The Austral Hotel

Services

Art Direction, Branding, Logo Design, Print Design, Signage, Web Design.

Established in 1873 as the Brewer’s Arms Hotel before becoming the Austral Hotel in 1904, this historic landmark located in the heart of Colac has been an icon on the city’s landscape for well over 100 years. 

With new owners and a strong desire to restore the Austral Hotel to its former glory, we created a brandmark that pays respect to both the hotel’s history and its Art Nouveau inspired architecture. The A.H. monogram is based on existing ‘flared’ lettering featured prominently across the building’s façade.

Accompanying the redesign of the Austral, a full refresh and re-imagination of the nightclub ‘Hush’ located above the hotel was also completed. Renamed Ms Scarlet after the Scarlet Blaze wattle — Victoria’s Centenary of Federation floral emblem and found in the Colac Botanical Gardens. This re-envisioned logo inspires a fresh beginning for Ms Scarlet and pays respect to the era the Austral Hotel was established by subtly referencing women’s fashion during that period as well as to the history of the nightclub through the ‘hush’ finger icon. 

The Austral Hotel Colac Logo Design
The Austral Hotel Colac Dining Menu
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The Austral Hotel Colac Responsive Website Design
The Austral Hotel Colac Beer Coasters
Ms Scarlet Colac Responsive Website Design
Ms Scarlet Colac Logo Design
The Austral Hotel Colac Posters

The Austral Hotel

Services

Art Direction, Branding, Logo Design, Print Design, Signage, Web Design.

Established in 1873 as the Brewer’s Arms Hotel before becoming the Austral Hotel in 1904, this historic landmark located in the heart of Colac has been an icon on the city’s landscape for well over 100 years. 

With new owners and a strong desire to restore the Austral Hotel to its former glory, we created a brandmark that pays respect to both the hotel’s history and its Art Nouveau inspired architecture. The A.H. monogram is based on existing ‘flared’ lettering featured prominently across the building’s façade.

Accompanying the redesign of the Austral, a full refresh and re-imagination of the nightclub ‘Hush’ located above the hotel was also completed. Renamed Ms Scarlet after the Scarlet Blaze wattle — Victoria’s Centenary of Federation floral emblem and found in the Colac Botanical Gardens. This re-envisioned logo inspires a fresh beginning for Ms Scarlet and pays respect to the era the Austral Hotel was established by subtly referencing women’s fashion during that period as well as to the history of the nightclub through the ‘hush’ finger icon.

I’m always keen to offer my design and creative expertise, so, if you have a project on the go, or you would like to collaborate, feel free to drop me a line and let’s catch up for an iced long black and a chat!
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