The Austral Hotel
DELIVERABLES
Completed at IvyStreet.
Photography by Greg Elms.
Established in 1873 as the Brewer’s Arms Hotel and renamed the Austral Hotel in 1904, this historic landmark in the heart of Colac has stood as an icon of the city for over a century.
With new ownership and a strong desire to restore the hotel to its former glory, we developed a brandmark that honours both its legacy and its Art Nouveau-inspired architecture. The A.H. monogram draws from the distinctive flared lettering found on the building’s original façade.
As part of the broader revitalisation, we also reimagined the upstairs nightclub formerly known as ‘Hush.’ Renamed Ms Scarlet—after the Scarlet Blaze wattle, Victoria’s Centenary of Federation floral emblem found in the nearby Colac Botanical Gardens—the new identity signals a fresh start. The logo references both the era in which the Austral was established, with subtle nods to early 1900s women’s fashion, and the venue’s past through a refined ‘hush’ finger icon.
Established in 1873 as the Brewer’s Arms Hotel and renamed the Austral Hotel in 1904, this historic landmark in the heart of Colac has stood as an icon of the city for over a century.
With new ownership and a strong desire to restore the hotel to its former glory, we developed a brandmark that honours both its legacy and its Art Nouveau-inspired architecture. The A.H. monogram draws from the distinctive flared lettering found on the building’s original façade.
As part of the broader revitalisation, we also reimagined the upstairs nightclub formerly known as ‘Hush.’ Renamed Ms Scarlet—after the Scarlet Blaze wattle, Victoria’s Centenary of Federation floral emblem found in the nearby Colac Botanical Gardens—the new identity signals a fresh start. The logo references both the era in which the Austral was established, with subtle nods to early 1900s women’s fashion, and the venue’s past through a refined ‘hush’ finger icon.
I am always keen to offer my design and creative expertise—so if you have a project on the go or you would like to collaborate, drop me a line and let’s catch up over an iced long black and have a chat!
C / D / D is located on the traditional lands of the Wadawurrung people of the Kulin Nation. I pay my respects to Elders both past and present, and thank them for allowing my family to learn, play and grow on the land they have nurtured for more than 65,000 years.